Becoming Preferred

Michael Vickers
  • 5.0 (5)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Becoming Preferred

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

  1. Eryn Anitavi – The Neurodivergent Advantage

    2 DAYS AGO

    Eryn Anitavi – The Neurodivergent Advantage

    SEASON: 4 EPISODE: 25 Episode Overview: In today’s complex workplace we have a myriad of people with skill sets and attributes that all contribute to the value of the business. One subset of people in the workplace are the neurodivergent.  My guest today is here to help us understand how neurodivergent people function, how their superpowers add value to the organization, and how we can create an environment where they can thrive. Join me now for my conversation with entrepreneur, speaker, and business strategist, Eryn Anitavi. Guest Bio:  Eryn Anitavi is an autistic and creative visionary with a passion for strategy, an appreciation for a good cup of tea, and a commitment to build a life she doesn’t need a vacation from. Seattle is home as the clan mom to a collection of young adults​...some of whom are definitely hers, some of whom are mostly hers, and some that come and go freely, but they're cool, so it's okay. Her innovative venture, Sapphire Partners, serves fellow visionaries and executives through premier, executive support and chiefs of staff, as a managed service in a fractional or full-time capacity, remote, hybrid, or in-person. In addition, her Sapphire Academy is a proprietary and intensive training curriculum for high-level executive support, built for admins of any skill level, or those who are doing a career pivot into the highly specialized world of executive support. With its flexible framework model, students learn the skills and insights needed to ‘systematize the abstract'. Resource Links: Website: https://choosesapphire.com/Product Link: https://choosesapphire.com/high-impact-solutions/ Insight Gold Timestamps: 04:32 Within neurodivergency 06:45 What would you say are some of the superpowers?  06:56 Where you have the superpower, you also have kryptonite 11:02 Neurodivergent info dumping 12:17 Neurodivergency, it's a language 14:56 Knowing the neurodivergent tendencies will give you the night vision goggles 16:01 Bridging the gap 16:44 When you build for the minority, you make it better for the majority, but if you build for the majority, you alienate the minority 20:35 And I'm like, wait a second, why are you doing it that way? 22:38 The one-to-one peers is significantly hard 25:06 A hiring process and work environment that attracts and empowers neurodivergent talent 27:17 You built a company supporting neurodivergent executives 28:45 There's kind of this gap between actionable strategies and holistic wellness 30:44 What are some self care practices or productivity hacks that you rely on 31:31 Body doubling is also a growing thing within neurodevelopment 32:58 Group doubling 34:02 In just neurodivergency, we'll experience some form of trauma or violence before the age of 21 Connect Socially: LinkedIn: https://www.linkedin.com/in/eryn-anitavi/ LinkedIn Business: https://www.linkedin.com/company/choose-sapphire-partners/ Facebook: https://www.facebook.com/ChooseSapphire  X Twitter: https://x.com/EAnitavi YouTube: https://www.youtube.com/@Eryn_Anitavi-Sapphire_Partners/videos  Instagram: a...

    39 min
  2. Joe Rivera – Reforge Your Life and Unlock Your Potential (Explicit Warning)

    NOV 11

    Joe Rivera – Reforge Your Life and Unlock Your Potential (Explicit Warning)

    SEASON: 4 EPISODE: 24 Episode Overview: In today’s fast-paced world, it is easy to feel overwhelmed, stuck, or lost on the path to personal growth and self-improvement. Breaking through your limitations to achieve your goals can seem impossible.  My guest today says that by changing your mindset, growing emotionally, mentally, spiritually, and breaking bad habits is the way to a more fulfilling and purpose driven life. Join me now for my conversation with Joe Rivera. Guest Bio:  When it comes to life’s ups and downs, Joe has been there and done that. He went from earning 7 figures a year to losing it all while hitting rock-bottom after battling substance abuse. As a result of achieving sobriety and happiness, Joe has bounced back and is hitting the ground running. Based on what he learned from rock-bottom and on his upward path to success, he’s created a road map that empowers top-earning professionals who are feeling exhausted and powerless. Joe’s system uses simple steps to align an individual’s mind, body, soul, and finances to achieve ultimate productivity and fulfillment.  Joe was inspired to become a life coach and a motivational speaker simply because he knows what it’s like to hit a wall of exhaustion and lack direction. He knows that there are millions of people out there that have their own personal struggles and are going through something similar to what he went through. Joe’s goal is to empower individuals across the nation to use their own resilience to make their own comeback story. Resource Links: Website: https://www.withjoerivera.com/Product Link: https://www.withjoerivera.com/services Insight Gold Timestamps: 02:53 My life goes dark and becomes completely unmanageable 03:49 I said, I don't want to do this anymore, sis 05:55 Being rich, but spiritually bankrupt, is not fun 08:11 Spirituality is also about walking and living in your purpose 10:15 Are there strategies for handling that procrastination  12:28 You put your goals together and you lost some weight 13:32 Realizing that your past doesn’t define you 15:20 If you're learning from those failures…. 17:18 Lead by example and show them 20:06 How do we manage that diverse workforce as leaders? 21:06 How do I communicate with each of those different generations? 22:35 The power of vulnerability 23:26 Vulnerability doesn’t show weakness 25:00 Imagine you were told you only had one year left to live. What would you be doing?  26:36 Building a support network is absolutely vital 28:12 Fail stands for: First Attempt In Learning 28:19 Procrastination is the grave in which opportunity is buried Connect Socially: LinkedIn: https://www.linkedin.com/in/joe-rivera-0a27b311b/ Facebook: https://www.facebook.com/withJoeRivera Twitter: https://x.com/w_Joe_Rivera YouTube: https://www.youtube.com/@reforgeacademywithjoeriver6288 Instagram: https://www.instagram.com/withjoerivera/ Email: louiejoey30@gmail.com Sponsors:  Rainmaker LeadGen Platform Demo: a...

    30 min
  3. Jason Kramer – Navigating Sales Enablement Technology

    NOV 4

    Jason Kramer – Navigating Sales Enablement Technology

    SEASON: 4 EPISODE: 23 Episode Overview: In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers.  Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer. Guest Bio:  Jason Kramer is the founder and CEO of Cultivize, a consulting firm specializing in B2B lead nurturing strategies and “Done for you” custom CRM implementation. With over 20 years of experience in marketing and business development, Jason has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker. He began his career as a designer, later establishing a boutique agency where he helped launch numerous small businesses. In 2018, Jason founded Cultivize to empower organizations by connecting customer data with marketing campaigns and sales activities, helping them convert leads into loyal customers. His team focuses on improving collaboration between sales and marketing, identifying warm leads, and optimizing the sales process. Jason is passionate about helping businesses grow through strategic solutions that streamline the customer journey. He lives in New York with his wife, two children, and two dogs, enjoying family time and boating on the Hudson River when he’s not driving client success. Resource Links: Website: https://cultivize.com/Product Link: https://cultivize.com/sharpspring-platinum-certified-partner/ Insight Gold Timestamps: 02:56 I built a business for 16 years helping service based businesses with branding, web development 04:52 If they get a no or a maybe they don't know what to do 06:31 Education comes in a different form depending upon the business 07:14 The flip side of nurturing is about the engagement 08:39 What you have to really consider is how long the typical sales process is 10:05 The nurture part 13:34 There's often a misperception 16:50 The CRM Fit Assessment  18:18 How good is the support 21:32 What are the pain points you're having now 23:35 Pipeline leakage, you talk about as a common CRM challenge 25:51 I’m a really big proponent of creating automated reminders for salespeople 26:40 The silos within organizations and companies  28:00 If they're logging their activity in the CRM…. 30:54 If I don't find that in my initial call with a prospective client, we probably won't work together  33:05 Afterthelead.com Connect Socially: LinkedIn: https://www.linkedin.com/in/jasonleighkramer/ FaceBook: https://www.facebook.com/cultivize/ Twitter (X): https://x.com/cultivize YouTube: https://www.youtube.com/@CRM-advisor-implementor Resources: a href="https://cultivize.com/learnmore/"...

    35 min
  4. Kit Welchlin – Stress, Time, and Procrastination Management

    OCT 28

    Kit Welchlin – Stress, Time, and Procrastination Management

    SEASON: 4 EPISODE: 22 Episode Overview: The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today’s marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout.  My guest today will share his insights and strategies so that we can learn, laugh, and grow amongst the chaos. Please join me for my conversation with award winning speaker and workshop facilitator, Kit Welchlin. Guest Bio:  A born public speaker and trainer, Kit Welchlin began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America. Kit Welchlin purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He’s been an instructor with the Minnesota State Colleges and Universities, where he has been repeatedly nominated Outstanding Faculty. He is a Professional Member of the National Speakers Association. Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science. He earned an M.A. Degree in Speech Communication and Business Administration. Resource Links: Website: https://welchlin.comProduct Link: https://welchlin.com/products/ Insight Gold Timestamps: 04:08 How are you seeing emotional intelligence come in to the workplace? 05:42 One of the things on my handling difficult people presentation…. 06:42 Being nimble and being agile is very important  08:47 People don't mind change, they just don't like being changed 09:32 When we talk about chaos and change 11:17 The key is to discuss the continuities 12:45 Goals versus desired outcomes 14:16 Quickness, quantity, and quality 15:56 The desired result is the hope or aspiration of how things could turn out 19:22 There's about 16 different reasons why people procrastinate 21:25 If we make this decision or take this action, what could go wrong? 22:26 What roadblock am I putting up on myself that may or may not be real? 24:21 Would that be their fault, or is that just a situation they find themselves in?  26:54 I think empathy is probably the hardest soft skill to develop 28:08 Effective work relationships really help us manage stress 29:59 It really comes down to we need to be well fed, well rested, and well exercised 30:11 There's five criteria to an exercise program that will work if we put it to work 31:00 We have to have physical remedies to reduce stress 32:16 I always tell people that kind of feel stagnant in their careers…. 34:40 If you want to learn, you want to laugh, and you want to grow, get Kit Welchlin Connect Socially: LinkedIn: https://www.linkedin.com/in/kitwelchlin/ Facebook: https://www.facebook.com/kwelchlin Twitter: https://twitter.com/kitwelchlin?lang=en YouTube: https://www.youtube.com/c/KitWelchlin Email: kit@welchlin.com Sponsors:  Rainmaker LeadGen Platform Demo: a...

    36 min
  5. Marty Park – Tame and Master Your Business

    OCT 21

    Marty Park – Tame and Master Your Business

    SEASON: 4 EPISODE: 21 Episode Overview: Let’s face it, running and growing a business as an entrepreneur in today’s competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional. If you are ready to level up your business, smash through your ceilings to reach business mastery and life success, then you are going to enjoy my conversation with High Performance Entrepreneur, best-selling author, and business coach, Marty Park. Guest Bio:  Marty Park is a rare breed. At the age of 21, while most students are neck-deep with homework and weekend plans, Marty was running his first company, with 8 staff members on payroll. Since then, he has owned and operated over 13 companies, across industries from software to restaurants, audio production to marketing – he has become an expert at business growth and the personal growth that comes with it. As well as being an accomplished entrepreneur, Marty is an award-winning business coach and has been involved in the launch, growth, restructuring or financing of a multitude of companies internationally, working with clients to conquer adversity, transform their performance and achieve their ultimate vision of success, in business and in life. As a serial entrepreneur and veteran business coach, Marty has identified strategies, ideas, and specific actions that can help anyone create a better business and a better life. As a speaker his stories are real, relevant, and the tools and tips he shares are purposeful and immediately implementable. Resource Links: Website: https://martypark.com/Website: https://evolvebusinessgroup.com/Website Resources: https://evolvebusinessgroup.com/business-resources/Product Link: https://martypark.com/tiger-by-the-tail-book/ Insight Gold Timestamps: 02:20 I’ve always had a business running on the side 04:16 I think there's a bit of a rebound effect and I call it sort of the hybrid period 05:52 I grew up in a house where being in sales was a really positive thing 07:54 How do you get excited about insurance? 09:29 Failure really wasn't failure 11:08 They're just out telling their story and they start to have some success 13:13 Too often, one of the pitfalls is…. 15:34 How important is it for us to have a third party, or an outside coach?  17:13 Knowing that they're going to be on a call or on a zoom meeting creates accountability  17:29 Tiger by the Tail: 99 Secrets to Tame and Master your Business 19:06 How do we grow the business without it taking any more of your time? 21:16 Marketing might take 6 months to re-evaluate and re-adjust, but sales we can start to affect right away 23:20 Before you bring on additional people…. 26:32 Connection between an entrepreneurial or a business professional's personal development and their business success 29:07 Innovation is such a huge foundational piece for good business 31:28 This word pivot drives me a little crazy 32:40 Results Rule was actually our new slogan 35:18 Profit Pulse 35:32 Evolve Business...

    37 min
  6. Jackie Rainforth – Systems for Successful Selling

    OCT 14

    Jackie Rainforth – Systems for Successful Selling

    SEASON: 4 EPISODE: 20 Episode Overview: As sales professionals, the pressure to perform is unavoidable. One little mistake and you’ve lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business. Discover the ‘silent saboteurs’, that are costing you the sale, as you blindly make the same errors over and over. And as you do, you’ll find clarity that will empower you with endless earning potential. Join me now for my conversation with author, speaker, and coach, Jackie Rainforth. Guest Bio:  As Founder & CEO of Rainmakers Business Solutions, Jackie Rainforth is a force to reckon with in the world of BUSINESS GROWTH. She is a global award-winning sales and leadership expert who earned the nickname “The Rainmaker” among her peers during her career of top sales performance spanning decades. She draws upon her wealth of real-world experience as a former corporate executive and highly successful entrepreneur and has a reputation as a trusted and reliable business partner, helping countless organizations achieve their revenue and performance objectives. Jackie possesses in-depth knowledge in multiple areas of business and a variety of industries, but she is one of only 34 B2B Sales Speakers & Trainers registered in North America. Her background in the Residential and Commercial Construction Industry as well as Wholesale Distribution, Suppliers and manufacturers, plus her expertise in Social Selling and LinkedIn, allows her to offer the latest in tailored and cutting-edge training and keynote presentations to her clients. Resource Links: Website: https://rainmakersgroup.ca/Product Link: https://rainmakersgroup.ca/books/ Insight Gold Timestamps: 03:05 You need to sell to personality types that you're talking to 05:24 I'm in agreement with you, I think it's all about process 07:09 The demand for emotional intelligence 08:43 There's so much coming at people these days  09:24 Ask more questions 11:05 If you're dealing with the owner, you have got to be on your game 13:36 It all comes down to benefits 14:15 You have to differentiate to elevate 15:20 You need to know how to network 19:47 I'm doing more and more video posts 21:17 I hired a dog walker, and talk about professional 23:25 When you talk about the wins, it motivates everybody else 25:04 Top performing athletes all have coaches 26:13 When you have complexity, you need a coach 28:27 A lot of great enablement technologies Connect Socially: LinkedIn: https://www.linkedin.com/in/jackierainforth/ Facebook: https://www.facebook.com/rainmakersbusinesssolutions YouTube: https://www.youtube.com/channel/UC6JhjnZI8aw-GKNBInMIWtw Instagram: https://www.instagram.com/jackierainforth/ Email: jackier@rainmakersgroup.ca Sponsors:  Rainmaker LeadGen Platform Demo: a href="https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo"...

    30 min
  7. Patricia Morgan – Boost your Resilience, Mental Health and Well-Being

    OCT 7

    Patricia Morgan – Boost your Resilience, Mental Health and Well-Being

    SEASON: 4 EPISODE: 19 Episode Overview: Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression.  If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist and speaker, Patricia Morgan. Guest Bio:  Patricia Morgan is known as a spunky Seniorpreneur, who lightens your load and brightens your outlook. Patricia has spent the last four decades helping increase emotional resilience, mental health, and well-being. With a master’s degree in psychology, she provides practical stress-reduction, communications, and connection skills. Her counseling clients and audiences describe her as insightful, fun, and uplifting. Her authorship includes several books comprised of, Return to Center: Simple Strategies to Navigate Distress, Depression and Disconnection, which was chosen as the 2024 Canadian Counselling Book award winner, and the Canadian best seller, Frantic Free: 167 Ways to Calm Down and Lighten Up. Her books are available on Amazon and on her website. Patricia is a recipient of the YWCA & Global TV’s Woman of Vision award and The Canadian Association of Professional Speakers’ Spirit of CAPS award for her contribution to the speaking industry. Resource Links: Website: https://www.solutionsforresilience.com/Product Link: https://www.solutionsforresilience.com/product-category/books/ Insight Gold Timestamps: 03:11 Most of us are living with some kind of childhood, a residual trauma 05:12 Well, here's the defining question 05:40 He endorsed the book: From Woe to Wow, How Resilient Women Succeed at Work 07:36 Self first, others second 08:02 There's a lot of perfectionism going on 11:07 The importance of emotional intelligence 13:12 Little girls, little boys, females are typically allowed a broader range of emotions 16:28 How does adopting a growth mindset contribute to the personal resilience? 18:09 What's the number one formula for success? 20:18 Oftentimes people are coming together to fill their own unconscious longings 21:53 Often in couples counseling, the conflict is, he wants it the way it was 24:23 What's one conventional stress management technique 26:06 The trick is the exhale longer than the inhale 29:24 Sleep is very much connected to mental health issues 31:22 Dreams are the unconscious knocking on your door 32:42 Watch your positivity to negativity ratio 33:15 Compliment people on their strengths 36:18  Return to Center: Simple Strategies to Navigate Distress, Depression, and Disconnection Connect Socially: LinkedIn: https://www.linkedin.com/in/patriciamorgancalgary/ Facebook: https://www.facebook.com/SolutionsForResilience YouTube: a href="https://www.youtube.com/channel/UC6zM3qeXhdRqxy4-71G6C3g"...

    39 min
  8. Jessica Embree – How to Increase Your Brand Visibility

    SEP 30

    Jessica Embree – How to Increase Your Brand Visibility

    SEASON: 4 EPISODE: 18 Episode Overview: The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business?  If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree. Guest Bio:  Jessica Embree is an international bestseller and a marketing specialist with a passion for helping businesses grow. With a background in door-to-door sales at the age of ten, she developed a love for marketing, and understanding what drives people to make purchasing decisions.  As the Creative Director at Tulip Media Group, she specializes in both print and digital marketing strategies to help businesses build credibility, brand awareness, and customer retention. Her expertise lies in crafting impactful messaging that resonates with target audiences and implementing effective marketing campaigns that deliver results. With a strong focus on the story brand framework, she has successfully transformed businesses by simplifying their marketing strategies and increasing their revenue. Resource Links: Website: https://tulipmediagroup.com/Product Link: https://tulipmediagroup.com/smarketing/ Insight Gold Timestamps: 01:16 I had my first business when I was 10 years old  02:48 People don't pick up the phone as much 04:10 Your emptiest inbox is your physical mailbox outside 06:35 I really enjoyed your book, Double Sales, Zero Salespeople 08:04 So one of the best ways to break through noise…. 10:07 Where is your core customer and where can you service them the best? 11:21 Something that's in beta testing right now, which is SearchGPT 12:59 Are you putting out content that makes your agency or business credible  14:34 I want you to lean into AI, but I don't want you to depend on AI  17:17 So we're asking you, what are their main pain points? 19:35 Are you getting qualified leads from these keywords? 21:10 I really like your approach because…. 23:00 You might have been burnt in the past with another marketing agency 24:27 A great example of that is actually a firetruck manufacturer we work with 26:35 We look at content of what's going to interest your reader 28:00 Is there a way to measure the readership or the impact?  29:24 I always like to tell clients, get your storefront ready 31:30 What's the secret to becoming preferred? 32:05 One of the chapters in the books is never stop optimizing your marketing 34:24 If you're looking for a competitive advantage, start reading  36:01 We can create some levels of engagement within print  37:34 At the end of the day, it's all about staying ahead of the competitor and standing out from the crowd Connect Socially: LinkedIn: https://www.linkedin.com/in/jessicaembree/ Facebook: https://www.facebook.com/TulipMediaGroup Twitter (X): https://x.com/tulipmediagroup Email: a...

    41 min
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About

In this informative and practical podcast, Michael and his guests share the latest strategies and tactics to help you become the preferred provider (the emotional favorite) in the markets you serve. The key insights and strategies discussed, come from Michael's experience working with many of the finest brands in business today and his guest interviews will inspire you, educate you, and give you the tools you need to be successful in today's turbulent and competitive marketplace.

Information

  • Creator
    Michael Vickers
  • Years Active
    2022 - 2024
  • Episodes
    133
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Michael Vickers
  • Show Website
    Becoming Preferred

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